If you really want to KNOW what works and what doesn’t work, make the effort to absolutely MASTER split testing.

Here’s how it works.
1. Start with a well-defined strategy.
If you don’t have one, make one up.
In fact, make up TWO.

2. Decide on how many races will constitute the test.

You can do it open-ended, but understand that it will be pretty meaningless if you stop before ONE of the systems has reached 30 wins.

The goal is to determine with a high degree of confidence which system is superior.

Seems simple, right?
That’s because it is.

Go forth and prosper.