Godel, Heisenberg and The Law of Shitty Clickthroughs.

Boyd saw that the act of defining reality changes reality.
...When you create a new conceptual system, then reality reacts to that system.
...In the startup world, one way this shows up is the Law of Shitty Clickthroughs:

Over time, all marketing strategies result in shitty clickthrough rates.

In 1994, a display ad might get a 70% clickthrough rate. Display ad clickthrough rates are now in the neighborhood of 0.05%. — Taylor Pearson

Any attempts to prove the system is consistent and matches up with reality actually generates even more disorder and uncertainty, and it makes the conceptual system less useful for increasing your capacity for independent action.

If you try to more accurately figure out the position of a particle, its velocity becomes less predictable (and vice versa).

Any increase in an attempt to get a more aligned match-up of concept with reality just increases the misalignment and creates unexplained occurrences.

When we try to force reality to fit our conceptual system, we create what Nassim Taleb has called “black swans”
— dramatic and impactful events not predicted by the prevailing conceptual system.

• you began with a system, method, or even your own seat-of-the-pants approach.
• Then you tried to improve it.
• Then you got it working (to whatever degree).
• And it WORKED (to whatever degree).

• Look back at your old approaches, making a list of components.
• Do NOT try to use just the stuff that seemed to work best. (That will just lower the prices.)
• Try to add some components that are not supposed to be any good.
• Spread all these components out on the table (metaphorically).
• Combine them into a new approach.